This year, First 5 San Bernardino’s Kid Safe Summer campaign promoted summer safety for children in the water, in the sun and on-the-move! We were able to share our safety messages and tips with San Bernardino County and the greater Southern California region through local media coverage.
In May, NBC 4 Los Angeles and Telemundo 52 aired five segments featuring First 5 San Bernardino Executive Director Karen Scott, on the importance of water safety for young children, specifically active supervision and utilizing safety barriers. The news piece also encouraged parents to learn CPR and enroll their children in swimming classes. Watch them here.
In August, ABC 7 Los Angeles ran a segment on the dangers of leaving children in hot cars. San Bernardino Sherriff’s Deputy Zachary Twardowski explained how quickly cars can reach dangerous temperatures on warm days and how that extreme heat can cause a medical emergency. The stories also featured tips provided by First 5 San Bernardino to help ensure kids are not left in hot cars. Watch it here.
In September, Crystal Montejo from the San Bernardino Department of Public Health (DPH) visited the Good Day LA Fox 11 studios to demonstrate the proper use of car seats during two live morning news segments. She shared information on behalf of the San Bernardino County Department of Public Health and First 5 San Bernardino on how to use car seats correctly based on the age and size of the child. She also explained the importance of following car seat labels for instructions on proper installation. You can watch segment one here, and segment two here.
You can view these stories and other First 5 San Bernardino media coverage on our News page (news/press room/media coverage/2023)