First 5 San Bernardino brought back Kid Safe Summer for the third year in a row to help families stay informed and prepared during the warmest – and often most dangerous – months of the year. You may have seen our water, sun and on-the-move safety messages in the news, on a billboard or scrolling social media. The campaign not only gave practical tips for summer safety, but it also connected families to low cost and/or free resources.
As part of the campaign, First 5 San Bernardino teamed up with Loma Linda University Children’s Hospital to host a signature event just in time for families’ Fourth of July celebrations. It was a reminder to parents and caregivers about how they can keep their children safe around water, under the sun and on the move throughout the summer holiday and beyond. The event resulted in media coverage in:
As part of Kid Safe Summer, First 5 San Bernardino is hosting three giveaways on social media including a U.S. Coast Guard-approved life jacket, a sun safety basket with summer essentials and a car seat purchased custom for the winner’s child.
A signature Kid Safe Summer highlight reel was produced with experts highlighting essential safety practices in a fun and accessible way. Watch the video on YouTube here. For more information on Kid Safe Summer, visit First5SanBernardino.org/kid-safe-summer/ or follow us on Instagram and Facebook @First5SanBernardino.