Our annual “Little Teeth, Big Responsibility” campaign with the SBC Department of Public Health’s local oral health program Smile SBC is not only educational, but it’s fun and eye-catching. At least we think so … and so do our local media partners! Aimed at combating childhood tooth decay in San Bernardino County, this initiative kicked off on January 30 with an engaging event at Hawthorne Elementary School in the City of Ontario. Preschoolers received free dental screenings, a singalong, book reading and free dental kits to help them take care of their teeth!
It was so cute that we were thrilled our local media friends wanted to learn more about how families can help their young children care for their teeth. Here’s a roundup of where you can find us in the news:
- Inland Valley Daily Bulletin: Our friends at Inland Valley Daily Bulletin joined us at Hawthorne Elementary School for exclusive coverage of the event for their print and online channels.
- NBC LA: NBC was on site interviewing First 5 San Bernardino spokesperson Scott McGrath, Deputy Director of Systems and Impact to share with viewers the importance of childhood oral care. It aired four times on NBC Los Angeles.
- MSN & Hey SoCal: With a combined reach of over 137 million viewers, these stories highlighted the free dental screenings for preschoolers, along with important resources.
- Inland Empire Community News: A detailed look at the campaign’s launch emphasized the importance of early dental care.
- KFRG-FM: KFRG’s Spirit of the I.E. host Pepper McDonel interviews Scott McGrath at First 5 San Bernardino.
- KFI-AM: Scott McGrath was featured in a segment about pediatric oral health, reaching listeners across Los Angeles and San Bernardino Counties.
- iHeart Radio’s Covering Your Health Podcast: This touching interview features Scott McGrath and Evelyn Erives as they discuss their personal experiences with children and highlight how early oral health care is essential for a child’s overall health and development.
A huge thank you to our media partners who help us amplify important messages, while providing our county’s families with easily accessible information and resources.