This year, First 5 San Bernardino set out to better understand how local parents, caregivers and residents view the organization and what really matters to their families. Eight hundred San Bernardino County residents participated in a survey that measured results from the organization’s first survey in 2023.
The big takeaway from these past two years? Awareness is rising, families are learning and more people than ever say First 5 San Bernardino is a go-to resource for helping young children thrive. Here’s what the study revealed:
Awareness is on the rise.
More county residents, especially parents and caregivers, are becoming familiar with First 5 San Bernardino and its educational campaigns. As awareness grows, so does positive sentiment.
People feel good about First 5 San Bernardino.
Among residents who already knew about the organization, nearly two-thirds said they have a very favorable view of First 5 San Bernardino, which is up 10% from 2023. Even more impressive, 73% of parents and caregivers shared they have a very favorable impression of the organization as compared to 52% in 2023.
Trust is stronger than ever.
More than 8 out of 10 residents who have heard of First 5 San Bernardino agreed that the organization is a trusted source for information on child development, which is a 7% increase from 2023. Moreover, residents feel more and more understood: 79% said First 5 San Bernardino understands their culture and community needs, up from 68% in 2023.
Campaigns are making an impact.
First 5 San Bernardino executes three campaigns annually and you may have heard of them – Gift a Kid a Book, Kid Safe Summer and Little Teeth, Big Responsibility. Residents who recalled First 5 San Bernardino’s campaigns reported overwhelmingly positive feelings – 87% of survey participants held a favorable impression of the organization while nearly three-quarters of people who saw or heard the campaigns said they learned something new.
Overall, these survey findings show that San Bernardino County is not just paying attention, but learning too. To learn more about First 5 San Bernardino’s campaigns or for resources for families of children prenatal through 5 years old, visit First5SanBernardino.org or join the online community @First5SanBernardino on Instagram and Facebook.